Savannah: impulse-buy of the South

Hostess

Savannah's actual nickname is "The Hostess City of the South," but I'm thinking we need to change that. For one thing, I always get this picture in my head of one of those little Hostess snack cakes (the chocolate ones with the white squigglies on top) and the Talmadge Bridge in the background. For an another, it's completely inaccurate. Savannah rarely gets the chance to play hostess to anyone because no one ever takes the time to make plans before coming here. Despite the best efforts of the Tourism Leadership Council and Visit Savannah, this place is still not a primary vacation destination. It's an afterthought for most people or an impulsive last-minute decision at best. I'm not the only person to make this observation. I've been hitting up the downtown concierges a lot lately (trying to drum up some business) and many of them have been telling me the same thing. It really seems to be the case that people just sort of wake up in the morning and say, "I think I'll go to Savannah today." So, they drive down from Atlanta or up from Jacksonville or whatever, stagger into the hotel, set their luggage down, then stand around with no idea what to do. They confusedly gravitate toward the biggest, shiniest attraction they see, like bewildered, sunburned little moths. That's how everybody ends up on a 90-minute ride with Old Town Trolley and a brief sojourn on River Street, then drives back home Sunday morning thinking they've covered all the important stuff and have no need to return and continue exploring. It makes me sad. Most of the reservations I get are from people who are in town only for the day or only for the weekend, lots of last-minute gigs. The time I meet up with them is about the time they are just beginning to realize there is a lot more to do here than they thought and they should have planned ahead or should have planned to stay longer. Hardly anyone ever tells me they are staying for a week or two weeks or a month. I can probably count the number of such tourists I've met on one hand. I have met many people who tell me they have come to Savannah several times, but "Never made it up from River Street." Oh, that also makes me so, so sad.

What people also tell me is that they have been to Charleston several times or they've been coming to Hilton Head for years and finally decided to spend a day in Savannah. A lot of visitors only think to come here once they have exhausted all the good stuff in neighboring cities (or think they have, anyway). Savannah doesn't appear to be a first choice for much of the traveling public. It's the place you go to when Charleston, Atlanta, Raleigh, Charlotte, and Jacksonville have all lost their appeal. I do find it encouraging that some of those same people also say, "There's so much to do here!" or "It's so beautiful- we should have come sooner!" But will it be in their budget to come back again any time soon or even in the next few years? I don' t know. I also meet a lot of tourists who are on their way to or from somewhere else. "Oh, we're going down to Miami and decided to spend a day in Savannah." "We're coming back up from Florida to Virginia and are stopping in historic cities along the way." Savannah tends to be part of a larger itinerary, not an attraction in and of itself. People don't come to coastal Georgia for the purpose of visiting Savannah. They visit Savannah because they happened to be in coastal Georgia.

So, there you have my little theory. Savannah is the vacation equivalent of an impulse-buy, an item you tack onto your list after you've already checked off the "important" stuff. Hm. In that way, I guess it is like one of those little snack cakes that grabs your attention as you're pushing your cart toward the cash register. Well, that does add a new layer of meaning to our title as Hostess City.